producer to consumer online farmer s market mills marshman p 1 enhanching profitability of nys agricultural producers with a kim ph d assist professor dept chair sheila computing & information technologies business morrisville state college 315 684 6746 millsk edu 6106 marshmsa justification need and benefits there are number existing storefronts run by individual indicating some see potential in this but barriers exist that impede development collaborative farmers first tend not cooperatively yet small scale who participate markets have higher sales revenue than those sell at farm stand cooperative arrangements many types developing across new york project promotes cooperation among unique opportunity second lack technology skills good creating value added products as competent websites or marketing through one currently is no assistance offered wish enter an on line third