eduardo lopez 1430 n martel avenue apt 402 los angeles ca 90046 917 406 9862 edlopez74 hotmail com profile executive with a combination of marketing new business development technical and organizational talents strengths include direct online strategic planning p&l management account ability to create strategy from concept money in the bank proven success taking sonymusicstore sales 1 million 10 one year experience sony culver city & york ny 2002 2005 director crm pictures entertainment managed cross functional teams comprised analysts strategists database application designers london louisville building consensus around aligning visions across music us intl media software collaborative team provided integrated branding product analytics data support internal clients selected contributions identified contacted evaluated potential web campaign vendors goal keeping costs at minimum while technology scalable maintained vendor partnerships participated contract negotiations completed comprehensive requirement documents for