a n executive at compex legal documents firm in el segundo ca had seen magazine article that said company could get world wide web site up and running for as little 50 taking client to lunch cost more than so the told jason ray vice president of operations information systems onto pronto paused moment then began reciting all addi tional costs would come with like updating maintenance until finally him stop his head throbbing dollar signs he forget whole thing this case is far from unique amid hype over internet companies are being caught off guard by hid den development idc link subsidiary international data corp based new york city con ducted interviews webmasters 20 sell products either core business or an extension their found ran four times expected often because underestimated number people equipment