israel in the international wine market rosh pina 9 june 205 profesor l lockshin australian sector and its global suces prof larry marketing group university of south australia margaret river hunter valey riverland barosa introduction a very brief history industry few statistics world s export growth reasons for chalenges facing producers began early 180s but no specialists setlement regions by mainly german british development show system depended on blending responded to uk tax presures ownership consumer products companies 1970s 1980s colaboration strategy 2025 etc 196 vision year wil achieve 4 5 bilion anual sales being most influential profitable suplier branded wines pionering as universal first choice beverage already exports are 2 76