dr david hughes emeritus professor of food marketing conxemar symposium on seafood & health vigo spain november 29th 2006 consumer concerns and issues about well being opportunities threats for the fish industry key trends convenience pleasure guilt free indulgence one stop nutrition plus wellbeing minus natural organic vegetarian time factor snacking grazing heat serve meal assembly sensory experience indulgent premium new flavours source datamonitor social better me my world sweet spot credence factors miles environment fair trade animal friendly mega improved knowledge relationship between diet ageing population search elixir look good society rising personal cost healthcare in this century is responsibility concern safety impact production product introduction lifestyle versus medical obesity among us adults brfss 1985 no data 10 14 bmi 30 or lbs overweight 5 4 woman 1987