understanding today s perishable customer presented by the perishables group agenda research approach us region consumer profile breads and rolls market chain dynamics store level performance tools address industry question what information is available to support category management apply common cpg development categories integrate data resources efforts for departments demonstrate ability conduct based on behaviors voids gain true insights into across segments value of knowledge in process who how does behave trends are consumers driving develop a comprehensive define opportunity areas components project work together strategy supporting tactics valid any national regional bread roll key age 45 affluent own home 3 person 5 households single men women 35 getting or poor
