required report public distribution date 11 23 2005 gain number vm5076 vietnam retail food sector approved by john wade fas hanoi us embassy prepared truong minh dao highlights although the traditional still dominates s industry continues its steady transition away from trade to modern including mini marts supermarkets hypermarkets and superstores has grown tremendously in last six years show strong potential for further development some big foreign chains have closely studied this market their future investment local importers will continue play a major role introduction promotion of imported products best prospects are apples grapes grocery snack foods potato chips dairy frozen packaged ie canned sauces growth sophistication create additional opportunities u exporters includes psd changes no matrix unscheduled vm1 vm table contents section i summary 3 1 status estimated value overall sales 4