required report public distribution date 8 4 2004 gain number br4014 brazil retail food sector the in approved by ron verdonk director us agricultural trade officer prepared fabiana fonseca marketing specialist highlights this presents an overview of brazilian industry primary channel country provides south america s largest market and should help users better understand how it functions so that new to suppliers can plan entry strategy for includes psd changes no matrix annual sao paulo br3 br i summary president luiz ignacio lula da silva is wrestling with continuing more fiscally conservative policies previous administration as political pressure building raise government spending a former union leader has migrated somewhat from leftist workers party roots free orientation gaining significant credibility foreign investors february froze approximately 2 billion dollars year budget make sure would meet its end surplus goal 25 percent gross domestic