required report public distribution date 10 2 2006 gain number ks6103 korea republic of exporter guide annual approved by stan phillips ato director us embassy prepared seh won kim ag marketing specialist highlights south is the fifth largest market for agricultural products s 49 million citizens reside in an area slightly larger than indiana accordingly imported food comprises 60 70 percent overall consumption total imports amounted to 15 5 billion 2005 and are estimated reach 16 4 exports account nearly 20 free trade agreement negotiations between united states currently underway boding well future bilateral prospects includes psd changes no matrix seoul ks2 ks table contents section i overview 3 1 sector advantages challenges consumer oriented foods ii business tips a where start b local customs c general tastes preferences 6 d standards regulations 7