required report public distribution date 12 17 2004 gain number po4025 po2222 portugal retail food sector annual approved by stephen hammond us embassy prepared maria do monte gomes highlights s is very competitive and increasingly dominated the large super hyper market chains headquartered in spain france germany they account for around 60 percent of sales demand new high quality products although exporters face strong competition from eu suppliers could increase share through aggressive promotion to major look portuguese as part next year iberian peninsula mg25sh3 includes psd changes no trade matrix madrid sp1 po index updates 3 i summary 5 ii road map entry 8 a hypermarket supermarkets hard discount stores strategy structure 9 company profiles 10 b convenience 11 c traditional markets 13 sub profile 14