required report public distribution date 1 30 2004 gain number rs4301 russian federation exporter guide approved by jeffrey hesse ato director us embassy moscow prepared staff highlights increasing consumer demand for new and better quality food products an expanding economy a population of 145 million favorable changes in euro dollar ruble exchange rates make russia attractive market exporters with rapid growth retail sales up 22 2002 hri 28 processing 14 the offers good prospects wide range ready beverage as well ingredients includes psd no trade matrix annual rs4 rs table contents section i overview 3 key points advantages challenges ii business tips 4 assessing your 5 working importer channels pricing 6 credit payment terms brand identity advertising promotional activities 7 expenditures 2001 2003 logistics transportation 8 iii sector structure trends