the next phase organization power of samsung as a brand is directly tied to strength organizations that contribute its reputation family companies and joint ventures make up range far both geographically functionally yet in one characteristic they are all same their unrelenting commitment being best 65 66 electronics co ltd employees 88 000 2003 sales 36 4 billion tel 82 2 727 7114 fax 7985 www com products fall into five cat egories 1 digital media camcorders computers dvd players home theater systems monitors mp3 pdas printers set top boxes tvs telecommunication network stb mobile phones mits intelligent terminal by ngn generation infrastructures office key info wireless communication infrastructure wcdma cdma2000 1x ev do dv 3 appliance air conditioners microwave ovens refrigerators vacuum cleaners washing machines semiconductor cmos image sen sors drams flash memory hard disk drives lcd driver ics mcps multi chip package optical sips system smart cards socs