international agricultural tradeinternational trade july 24 2000 weekly market report dairy livestock & poultry mercosur countries are beefing up exports focus on brazil summary beef gained new momentum in 1999 boosted part by the currency devaluation brazilian export growth is expected to continue coming years exporters hoping enter markets for fresh chilled and frozen asia north america our most important their future success will depend several factors including ability eradicate foot mouth disease fmd cattle herd development of a strong promotion plan structural changes industry meet demands low price image have grown steadily since 1996 rose sharply due real has been key reflecting costs production brazilians marketing an natural from raised pastures without hormones quite diverse reflects country s vast varied climatic regions great improvements be made