exchange rate influences japan s horticultural imports from the united states over past twelve years of fresh fruit and vegetables have responded strongly to value japanese yen in relation dollar as began appreciate against first half 1990s us products increased consumers enjoying purchasing power dollars by more then starting 1995 lose this depreciation caused shift its consumption away expensive product economic growth decade has been negligible while real wages nominal grown faster than consumer prices there is little reason expect an income driven increase food per capita sentiment economy remains weak general disposable incomes tend lead demand added higher may 2001 vegetable million 1200 1000