analyses of generic dairy advertising 1984 97 by noel blisard don blayney ram chandran and jane allshouse food rural economics division market trade economic research service us department agriculture technical bulletin no 1873 abstract raised fluid milk sales about 6 0 percent or 18 1 billion pounds between september 1997 cheese rose 8 equivalent in the same period because increased an assessment 15 cents per hundredweight sold commercially mandated tobacco adjustment act 1983 funded activities national processor promotion board also contributed to over past year gross returns farmers were estimated increase 3 44 for each dollar spent on keywords demand entry exit distributed lag econometrics simulation elasticities education program acknowledgments authors appreciate valuable comments s evaluation committee input from many other individuals organizations including