voluntary report public distribution date 7 23 2004 gain number th4082 th2275 thailand product brief snack foods industry approved by russ nicely acting agricultural counselor us embassy bangkok prepared agrisource co ltd and vladimir diaz marketing specialist highlights s market is currently one of the largest most diverse in asia pacific region with an estimated value 280 million over 2 000 competing brands asian style snacks account for 75 western have become more popular recent years accounting remaining 25 has been growing consistently while consumers taste preferences are constantly changing becoming increasingly sophisticated resulting sales opportunities exporters following segments potato chips extruded fish prawn crackers peas nuts main factors driving purchasing decisions include favor price healthy includes psd changes no trade matrix unscheduled th1 th usda foreign service global agriculture information network template version 09 page 35 unclassified table
