voluntary report public distribution date 12 21 2004 gain number ch4620 ch4605 china peoples republic of market development south s wine and beer approved by keith schneller prepared joshua emmanuel lagos sharon zhang highlights chinese incomes have doubled within the last few years resulting in increased expenditure however imported products only hold a small share overall sales education promotion will be necessary to introduce more wines since many consumers do not understand variety quality differences addition foreign standard lager primarily been successful with joint venture production includes psd changes no trade matrix annual guangzhou ch3 ch usda agricultural service global agriculture information network template version 2 09 page unclassified section i overview 3 ii first look at regional potential iii consumer on 4 iv general trends habits knowledge 5 v
