required report public distribution date 3 11 2005 gain number nz5004 new zealand hri food service sector annual approved by david rosenbloom us embassy prepared vinita sharma highlights s foodservice is experiencing rapid growth and offers sales opportunities for exporters industry were valued at nz 5 8 billion in 2003 41 percent above 1999 the largest seen full restaurants which account 43 of total revenue fast outlets generated 21 while cafes bars an additional 16 includes psd changes no trade matrix wellington nz1 usda foreign agricultural global agriculture information network template version 2 09 page 17 unclassified section i market summary country overview a well developed 4 million people it largely urbanized society with two thirds its population residing principal urban areas auckland 1 12 350 000 christchurch 345 diverse multi cultural approximately 75