required report public distribution date 02 14 2005 gain number it5005 italy retail food sector italian and approved by ann murphy us embassy prepared dana biasetti highlights s is growing at a much slower pace than its european neighbors maintaining balance between tradition modernity 85 of all establishments in are small to medium sized with less 10 million euro sales consumers conservative discerning selective seeking quality safety exclusivity diversity products 2003 consumer spending fell drastically includes psd changes no trade matrix annual rome it1 it usda foreign agricultural service global agriculture information network template version 2 08 page 12 unclassified table contents section 1 the market overview 3 road map for entry 6 best prospects 11 4 further contact macro economic situation & key demographic trends world