unclassified usda foreign agricultural service required report public distribution date 10 9 2003 gain number nz3021 new zealand exporter guide annual approved by david rosenbloom us embassy prepared vinita sharma highlights s retail food sector offers exporters marketing opportunities for a broad spectrum of consumer ready products the united states is second largest supplier processed foods high value imports in 2001 increased nearly 30 percent to 0 billion enjoys 12 share includes psd changes no trade matrix wellington nz1 nz global agriculture information networktemplate version 2 07 page 1 16 section i market overview well developed consists 4 million people with an population growth rate only about 5 it largely urbanized society two thirds residing principal urban areas auckland 347 000 and christchurch 344 diverse multi cultural approximately 75