frozen food market brief mexico june 2003 prepared by alejandro ruiz agri commercial officer approved kim o neil counsellor quick facts highlights the in is estimated at over us 900 million a significant part of consumed restaurants household consumption foods growing due to increasing purchasing power ownership refrigerators and microwave ovens decreasing meal preparation time busier daily schedules opportunities canadian exporters can find solid export mexican for baked goods meat based meals vegetables snacks pastas among others should concentrate efforts major cities such as city monterrey guadalajara where demand highly concentrated take advantage nafta benefits when exporting key players main supplier private labelling good access strategy it eliminates additional product promotion costs company sigma alimentos leader checklist under since january 1 all import duties applied
