marketing plan the disposable bra prepared by taylor wilson sunny nguyen november 7 2002 2 table of contents executive summary 3 market need 4 current situation desired our solution analysis 5 target audience segmentation competitors swot product description features branding packaging labeling support services price 8 pricing strategy break even 9 expected sales promotion 10 phase 1 place 12 distribution manufacturing and logistics wholesale ordering end user actions objectives 13 risks contingencies 14 overview is next wave in automotive protective technology that provides temporary protection to vehicle front ends from common road hazards currently many automobile owners outfit their cars with semi permanent covers protect finish auto manufacturer or accessory companies such as lebra colgan these solutions protecting car every day