1 a submission from smg plc in response to consultation on media ownership 25th january 2002 2 executive summary introduction 3 bbc 4 non substitutability of 5 plurality and diversity 6 7 general prohibitions 8 television radio & the press 0 as successful ambitious company with unique uk profile encompassing magazines online outdoor cinema advertising interests welcomes government s commitment reforming rules which we regard inconsistent archaic counter productive our fundamental view is that it would be best viewers listeners readers addition owners for regulations dispensed favour conventional competition however recognise such proposition does not satisfy concerns regarding content therefore propose new regulatory framework simpler administer consistent across prevents over domination individual sectors or market whole recognises special significance most important assets