consumer use of information implications for food policy by lorna aldrich and rural economics division economic research service us department agriculture agricultural handbook no 715 abstract government programs that are designed to improve health changing diets focus on education public campaigns regulation advertising labeling from several social science disciplines offers insights dissemination nutrition a review selected literature in marketing highlights themes these the need motivate consumers value place time possibility can change effects income choices enhanced life improved keywords unfolding benefit cost nlea ftc usda fsis fda con sumer acknowledgments author thanks james blaylock betsey frazao jay variyam ers carol kramer leblanc center promotion helpful suggestions comments pauline ippolito federal trade commission was exceptionally generous providing background at very beginning project cathy deshano s editing signif