required report public distribution date 12 21 2006 gain number in6111 india retail food sector approved by holly higgins us embassy new delhi prepared santosh kr singh highlights retailing in is transition organized now full swing with several large indian corporate entering and expanding their operations the optimism stems from a vibrant growing economy increasing purchasing power an of urban consumers demanding more international shopping experience this provides opportunity for supply products to however success introducing product highly price sensitive market depends on effective pricing strategy familiarity s myriad laws high import tariffs competition inexpensive domestic are other challenges includes psd changes no trade matrix annual in1 usda foreign agricultural service global agriculture information network template version 2 09 page 17 unclassified i summary general policy environment q economic growth ranged between 6 8 4 percent