chapter 10 advertising and what we eat the case of dairy products noel blisard two national programs for authorized by congress have concentrated on fluid milk cheese this analyzes effectiveness these shows that generic has had a positive impact both sales after calculating added revenue to producers due higher prices costs adver tising it is estimated received 5 33 in return each additional dollar spent promotion introduction directed toward existing potential consumers product with objective increasing food therefore attempts persuade consumer purchase particular type or brand can directly influence types amounts foods purchased thereby affect nutrient intake basic exist branded promotes characteristics given commodity firm pays cost receives any benefits may accrue from promotional campaign pro motes consumption general cooperative effort
