foreign agricultural service gain report global agriculture information network required public distribution date 12 2001 ho1008 honduras retail food sector approved by frank coolidge ag counselor us embassy prepared daniel orellana marketing specialist and ana gomez highlights is rapidly developing has made great strides in opening its markets to trade investment which propelled exports from 104 million 1995 206 2000 consumers have strong preference for products the vast majority of shoppers price most important selling point beverage includes psd changes no matrix annual guatemala gt1 ho page 1 14 unclassified usda section i market overview 2 a macroeconomic outlook b 3 c advantages challenges 4 ii structure sub profiles 5 supermarkets hypermarkets club & warehouse outlets channels