home grown cereals authority annual report & accounts 2004 2005 presented to parliament pursuant section 21 1 and 3b of the marketing act 1965 as amended by government resources 2000 audit public bodies order 2003 ordered house commons be printed on 17 november 14 50hc553 london stationery office www hgca com our vision essential arable industry mission improve continuously production wholesomeness uk oilseeds so increase their competitiveness in overseas markets a sustainable manner provides high quality services which are cost effective designed meet needs levy payers whilst taking account both consumer environmental requirements contents chairman s statement 02 chief executive 03 performance against targets 05 04 exploiting existing market opportunities 06 developing new 08 meeting effectively 10 managing business volatility 12 promoting grain within healthy balanced diet improving