1 summary of hearing with somerfield plc the market said that it considered ketchup and brown sauce were in separate markets there was a red different consumers little switch over between two however people would buy for meal occasions when buying family so while tomato quite sweet generally younger palate often bought individuals household this information based on from category plans full analysis shopper point purchase 2 barbecue sauces probably shopping 3 heinz hp did not compete greatly although they might share space overall shops at time annual review known value item as such product which expect to be out line its competitors 4 if you consumer difficult
