12 market definition contents page introduction 256 categories of ews and assessment the relevant 257 should be considered as part broader deg arguments in support proposition that ew is a bundled good with complementary goods 258 assessing evidence on complementarity distribution channels 261 pos advantage are there ways to overcome 263 ssnip test cellophane fallacy 265 separate 267 renewals free 268 different 270 pcs central heating systems alarms 271 maps covering risk mobile phones 272 home insurance service backed schemes replacement only policies 273 geographic economic 274 dimensions 275 size various new 276 by category provider 277 main parties shares 255