marketing 2p91 secondary sources for plan research presented by linda lowry business librarian james a gibson library brock university today s agenda outline researching products services companies & industries markets and consumers using data citing your getting help questions executive summary situation analysis market swot competition critical issues channels macroenvironment strategies mission objectives target positioning mix distribution financials budgets forecasts break even sales expense controls implementation milestones step 1 identify the product service you are what company owns brand 2 industry that this operates in standard classification codes eg naics 3 competitors directories databases or websites 4 look profiles background information current news on its converse chuck taylor all star canvas basketball shoe owner nike inc brands their ref hd 69 b7 b73
