research report australian alcohol beverage advertising in mainstream media 2003 to 2005 expenditure exposure and related issues october elizabeth king jenny taylor tom carroll marketing group department of health ageing gpo box 9848 sydney nsw 2001 phone 02 9263 3542 fax 3549 ___________________________________________________________________________________ list contents executive summary 1 0 introduction 4 2 methodology on broadcast 5 free air metropolitan television 3 subscription 8 results 9 trends 12 17 discussion 22 references 24 appendix outlets monitored by nielsen 25 clauses from the commercial industry code practice that relate advertisements 30 page i tables table placement 7 for ten brands with greatest category
