required report public distribution date 11 14 2003 gain number nl3044 netherlands retail food sector approved by roger wentzel us embassy the hague prepared marcel pinckaers highlights this in combination with exporter guide nl3040 provides an important road map for exporters who wish to enter dutch market includes psd changes no trade matrix unscheduled nl1 nl table of contents section i summary 3 a b and challenges within operating companies formulas 4 ii entry 5 strategy structure iii competition 7 iv best products prospects 8 v post contact further information majority supermarkets are full service stores on floor space between 400 1 000 square meters approximately 80 percent retailers turnover is generated 600 m2 or more there very few hypermarkets super progressively fewer traditional convenience mom pop