chapter 4 international strategies in the global market chapters 2 and 3 reveal that both exports foreign direct investment play an important role globalization of food markets although appear relatively less than affiliate sales aggregate examination firm level data shows importance varies among firms table 22 estimates for 73 us involved processing every but 39 also supply processed through their affiliates these ratio to from 1 61 variation relative suggests optimal strategy supplying each as well may have implications policy current seeks encourage export high value products however a variety methods placing product addition can use joint ventures licenses or other forms strategic alliances
