chapter 11 health claims in food advertising and labeling disseminating nutrition information to consumers alan d mathios pauline ippolito the question of how best get evolving scientific evidence linking diet disease has been much debated policy cir cles at core this debate are widely varying presumptions about effective manufacturers reaching com pared with or addition government other sources approaches for controlling misleading deceptive evaluates whether changes that took place mid 1980 s allowed explicitly link risks appear have improved choices hypothesis as many critics fear confused suf ficiently slow improvements would otherwise occur consumer confusion introduction last 30 years understanding role chronic significantly united states is now believed be linked substantially 4 top 10 causes death research continuing a rapid