voluntary report public distribution date 3 2 2004 gain number mx4304 mexico product brief the mexican market for health foods approved by bruce zanin ato city prepared lourdes guzman highlights s food is estimated in about 500 million per year domestic production covers around 70 percent and imports account remaining 30 this expected to continue grow at an annual average rate of 10 over next five years includes psd changes no trade matrix unscheduled mx2 mx usda foreign agricultural service global agriculture information network template version 09 page 13 unclassified section i overview has been growing steadily past due increase consumer awareness benefits a healthy diet as overall capita income rises middle upper class grows more mexicans are pursuing healthier lifestyles these trends have led demand particularly among those consumers from 20 50 old