listening to the consumer wally schubel vp wholesale & independent dealers acco brands inc fortune review big industry issues 1 margin squeeze 2 private label price pressure product differentiation what s a poor manufacturer do does really want all launched extensive research initiatives insights for development pricing 3 how consumers shop 4 solutions wilson jones aha presentation binders 42 of make their own purchasing decisions and an additional 25 specify type uses 63 are looking specialized features viewtab binder smart view swingline staples punches groups more functionally driven typically purchase decision in context value conversely concerned with enhancing productivity efficiency function commercial punchoptima speedpro 60 apollo boone use boards information overload creating consensus expressing technology tools week over weekrewritablesgrip n write kensington laptop accessories untapped potential market overview techworld gartner august 2003 worldwide total pc