the pet food market william a knudson 1 1203 december 2003 strategic marketing institute working paper 2 introduction industry is major in us and it one of few industries that undergoing sustained growth according to american product manufacturers association appma 13 billion dollars will be spent on b p 2002 dog sales were 8 02 cat 4 20 these figures represent an increase 9 7 percent for from 1999 mintel 17 there are several reasons this fact most households still have children them with more likely pets than those who do not furthermore people living by themselves while less own they spend their if another factor affecting increasingly no longer considered animals but family
