oct 29 2002 consumers resistance to gm foods the role of information in an uncertain environment by wallace e huffman matthew rousu jason f shogren and abebayehu tegene authors are charles curtiss distinguished professor agriculture economics iowa state university research economist rti international stroock natural resource conservation management department finance wyoming program leader agricultural food rural division ers us copyright w m j a all rights reserved readers may make verbatim copies this document for non commercial purposes any means provided that notice appears on such helpful comments were obtained from vernon ruttan dan bromley participants seminar applied wisconsin gratefully acknowledge assistance daniel monchuk terrance hurley conducting auctions monsanto providing some products used experiment work was supported through grant cooperative education extension service under agreement 00 52100 9617