steinway and sons presenters team 02 mktg 445 ashley sides derek moss andrew wyatt lindsey brooks jason bryant table of contents executive summary 3 history 4 industry trends 5 competition 6 target market 7 marketing strategies 8 swot analysis 10 conclusion 11 problem as a result the declination sales in piano needs to find way uphold its historical brand reputation while gaining share world wide using innovative technology particularly asian background late 1994 was yet again company on be sold for their own personal reasoning birmingham brothers decided sell manufacturer april 18 1995 kyle kirkland dana messina already controlling multiple firms make purchase investment bankers purchased new york an incredible 100 million discussion has been rapid decline over past 2 decades particular taken hard financial hit global have dropped 40 24 years with introduction major competitors
