pdaware software company b u s i n e p l a february 22 2001 prepared by john doe president 3456 main street anytown us 12345 999 555 1212 com business plan table of contents page executive summary ________________________________ __________ 1 the ________________ 2 market __________________ 7 analysis ___________ segmentation _______ 8 strengths weaknesses ______________ target audience competition 9 strategies ___________________ 10 marketing sales 11 strategic alliances _________ 12 management structure ____ 13 key players organization chart 14 staffing costs at end year ______________________________ 15 financial ____________ 16 needs revenue model assumptions and comments _ appendices 17 statements profit loss ______ 18 19 3 20 cash flow 21 balance sheet
