2004 media kit 12 1 create relationships with partners you can trust and depend on 2 identify the key buying influences for your products services 3 reach as many prospects possible every mar keting dollar spend 4 target prime technical audiences product marketing message 5 promote in an environment that enhances 6 get designed early develop ment process 7 use a variety of channels to talk cus tomers need 8 look unconven tional selling opportunities didn t know existed 9 seek changes market changing needs 10 generate qualified leads cost effectively sales team 11 maintain current accurate lists all customers unique ways raise visibility help stand out from crowd strategies optimize y our things don turn up this world until somebody turns them james garfield 1831 1881 thank interest electronic design magazine more than 50 years
