consumer packaged goods manufacturers cpg must build online household replenishment channels with supermarket retailers and compel consumers to use them as a viable shopping alternative cpgs are behind the curve in leveraging maximize total consumption potential industry has create new class of channel ready products that designed for distribution both offline do this learn from direct marketers food who have been successful determining what makes customers willing buy replenishables then factor these preferences needs into solution based long term integration hybrid system will provide strategic advantages traditional retailer their manufacturing partner systems can help grow revenue reduce inventory increase selection customer lifetime value short overcome serious impediments buying less than 10 internet grocers even fewer 1 repeat shoppers push change re package make they
