1 business potential of selling cpg products direct and on line 2 executive summary the following presentation will review identify opportunities to sell consumer in us market oral care h&b industries be used as example this assessment is not meant a complete detailed plan it an overview current condition with emphasis areas focus for further planning start marketing industry followed by similar statistics then outline strategic recommendation s concerning issue concluded that although hand full high price point eg sonic toothbrushes are being sold through either web site or drtv primary objective develop level awareness eventually access mass was determined there no mail catalog companies just any kind
