taking stock and setting directions a situation analysis strategic review of the australian summerfruit industry report prepared for with finding from by michael clarke p 02 9817 5888 m 043 8844024 e ageconplus com au 30 november 2005 pty ltd page 2 table contents executive summary 6 1 introduction 15 study purpose investigative method conceptual framework 16 3 attributes 19 enterprise characteristics value location production numbers distribution size 21 diversification 22 types 23 tree new plantings nursery supplies 25 orchard life season varieties 26 intensification 27 efficiency cost 28 financial performance 29 packhouse infrastructure 35 resource use 36 environmental impact image 37 4 marketing markets 38 expenditure 39 branding club based 40 consumption 42 product differentiation 43 eating quality 44 price competition 45 signals data 46 proportion sold as fresh going into adding
