estimating the market effect of a food scare case genetically modified starlink corn colin carter and aaron smith is professor assistant agricultural resource economics at university california davis both are members giannini foundation we thank an anonymous referee for helpful comments that improved quality paper contact information dept one shields avenue uc ca 95616 tel 530 752 6054 email cacarter ucdavis edu department 2138 adsmith abstract in 2000 variety called was not approved human consumption discovered supply to estimate price impact this event on us develop relative substitute method applies only but also rare events other markets find