biovail pharmaceuticals inc jim petrilla vice president general manager agenda sales forces in line products cardizem la wellbutrin xl force effectiveness selection training tools brand position strategy tactics & messaging targeting penetration frequency energy right message doctor time 600 800 1 000 200 400 2 11 3 2000 2001 7 2002 nr x s teveten weekly nrx growth numbers are the highest since november source ims health re launch bpi people depth and breadth industry experience representatives 5 years district managers 16 directors 17 6 management team backgrounds scheringgenentechgsk rocheeli lillyforest pfizerpurdue frederickelan novartispharmacia upjohnbms merckcor therapeuticsbiogen kosboehringer mannheimbayer kingboehringer ingelheimaventis j jastra zenecaabbot sizing considerations number of targets competitive noise levels market desired call complexity product profile promotion response curve details year 12 20 26 65k called on 2003 core target audience 92k
