consumer market for bone health benefits is it a waiting opportunity the alberta functional food and nutraceuticals industries one of series trend reports march 2004 2 rachid el hafid ph d p ag research scientist feasibility team entrepreneurship division agriculture rural development phone 780 968 3515 rahid gov ab ca 3 abstract in recent years consumers agri sector have begun to look at not only basic nutrition but also foods being driven by growing understanding diet disease links aging populations rising care costs advances technology are fastest segments industry focus this report on provides an insight into current status future potential global