required report public distribution date 9 30 2005 gain number br5018 brazil exporter guide approved by morgan perkins director us agricultural trade officer prepared fabiana fonseca marketing specialist highlights this provides an overview of the brazilian market for imported foods and beverages potential exporters may also wish to consult more detailed reports on product requirement regulation fairs br4616 retail br5015 hri food industry br4003 sectors includes psd changes no matrix annual sao paulo br3 br i in 1999 under government fernado henrique cardoso adopted a floating exchange system leading significant drop value real local currency depreciated from r 1 16 1998 2 56 average past 6 years causing decline s imports since then many foreign goods are longer affordable ordinary consumer beverage products became luxury item mainly select group due high level competition firms is strongest among affluent image conscious consumers