bricks or clicks consumer attitudes toward traditional stores and online jacqueline j kacen james d hess wei yu kevin chiang is a lecturer in business administration university of illinois at urbana champaign professor an assistant information systems maryland baltimore county authors names appear reverse alphabetical order do not indicate any ranking contributions to this research abstract consumers prefer buy from retail they shop determining what value how compare on valued attributes necessary first step understanding the relative benefits e commerce paper we measure valuation compared by measuring their perceptions performance 18 as well importance each those these individual preferences survey both web based 224
